Articles

Unicaf University in Zambia and the Zambia Institute of Marketing (ZIM) have joined hands in a historic Memorandum of Understanding

Zambia Institute of Marketing conducted a membership drive activation at the Lusaka Business Indaba and Expo hosted by the Lusaka

Tips for successful online meetings and pitches shared by our four experienced African marketers: PLANNING: If you are the host,

Effective merchandising is integral to retail. When servicing Africa’s micro-retailers, it’s vital to understand the merchandising challenges and set standards,

Several prominent members of the African marketing and business community were present on the day with pre-recorded messages of solidarity