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Functions of the Institute
The main aim of the Institute is to contribute to national development through the creation of wealth
As per the provisions in the Act the general functions of the Institute are to:
Promote the general advancement of the marketing profession and related disciplines
Promote, uphold and improve the standards of training, practice and professional competence of persons engaged in marketing in Zambia
Conduct training of persons in marketing
Publish textbooks, journals, pamphlets, newsletters or papers in marketing
Raise the standards of marketing as a means of increasing productivity and efficiency in industry, trade and commerce
Promote ethical and responsible practice among practitioners in the marketing profession and related disciplines
Apply to the appropriate authorities for registration and protection of all or any badges or designations as the Institute may deem fit
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