Functions of the Institute

The main aim of the Institute is to contribute to national development through the creation of wealth

As per the provisions in the Act the general functions of the Institute are to:

Promote the general advancement of the marketing profession and related disciplines

Promote, uphold and improve the standards of training, practice and professional competence of persons engaged in marketing in Zambia

Conduct training of persons in marketing

Publish textbooks, journals, pamphlets, newsletters or papers in marketing

Raise the standards of marketing as a means of increasing productivity and efficiency in industry, trade and commerce

Promote ethical and responsible practice among practitioners in the marketing profession and related disciplines

Apply to the appropriate authorities for registration and protection of all or any badges or designations as the Institute may deem fit

ZIM Secretariat

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