Messages of support for the Confederation

Several prominent members of the African marketing and business community were present on the day with pre-recorded messages of solidarity and support for the African Marketing Confederation. Among them:

Hon. Monica Mutsvangwa.
Minister of Information, Publicity and Broadcasting Services, Zimbabwe.
“I recognise and applaud the role being played by the African Marketing Confederation. We express support
and solidarity in your quest to implement the highest possible standards of marketing across the continent.”

Jessie Simukoko.
Acting President, Zambia Institute of Marketing.
“Now, more than ever, marketers need to rise to the occasion; break barriers and be trendsetters in coming up with the most innovative ways of adequately meeting our clients’ needs. We are passionate about creating valuable networks that will enhance our profession … and believe the AMC will do just that.”

Christina Zakeyo.
Principal Secretary,Ministry of Trade, Malawi.
“The Government of Malawi, through the Minister of Trade, wishes to extend its warmest wishes to the AMC on its relaunch. This is an important milestone for the continent of Africa and we are pleased that Malawi is part of this through our own Institute of Marketing.”

John McCoy,
Assistant Professor of Marketing, The Wharton School of the University of Pennsylvania, USA.
“Marketing is about figuring out what consumers want and how you can create and deliver value to consumers. Along the way, of course, extracting a chunk of that value for yourself. Across Africa, I see so many opportunities to use marketing in this way.”