Keynote Speaker for the 2026 Annual Marketing Conference

When the conversation is about Zambia’s economic future, few voices bring the depth, perspective, and policy insight of Professor Lubinda Haabazoka.

The Zambia Institute of Marketing is honoured to announce Professor Haabazoka as the Keynote Speaker for the 2026 Annual Marketing Conference, taking place this May in Livingstone.

An accomplished economist, respected academic, board leader, and one of Zambia’s most influential thought leaders on development, jobs, productivity, and inclusive growth, Professor Haabazoka brings a perspective that goes far beyond theory.

His work has shaped critical national and international conversations on poverty reduction, labour market transitions, youth empowerment, green jobs, and sustainable economic models, making him uniquely positioned to anchor this year’s powerful theme:

“Redefining Marketing’s Role in Zambia’s Economic Development.”

At a time when Zambia is looking to unlock investment, stimulate local production, strengthen exports, and create meaningful employment, the role of marketing must be redefined as a strategic driver of economic value.

This keynote will challenge marketers, business leaders, policymakers, and innovators to think beyond campaigns and towards the systems, sectors, and strategies that move economies.

If you are you want to understand how marketing can contribute to national transformation, this is a conversation you do not want to miss.

Register for the conference here:
https://www.zimmarketing.org.zm/annual-conference-registration/