Wednesday, June 19, 2024


Lusaka, Zambia – February 12, 2024 – The Zambia Institute of Marketing (ZIM) has officially launched its promotional campaign for the highly anticipated 27th Annual Marketing Conference and Awards Gala Dinner. The event, set to take place from May 21st to 24th, 2024, at the prestigious Avani Victoria Falls Resort in Livingstone, promises an immersive experience centered around the theme “ELEVATE-INNOVATE-THRIVE: Driving Prosperity, Growth, and Resilience through Strategic Insights.”
The launch event, held today, commenced with opening remarks by ZIM CEO and Registrar, Mrs. Lute Lungu Mwelo, who expressed gratitude to sponsors, partners, and the media for their unwavering support. Emphasizing the critical need for marketing professionals to embrace innovation and develop strategic insights, Mrs. Mwelo set the tone for an event dedicated to navigating the ever-evolving business landscape.
The event was graced by the presence of the Permanent Secretary of the Ministry of Commerce, Trade and Industry, Mrs. Lilian Bwalya, who underscored the significance of the conference in promoting sustainable business growth and ensuring best marketing practices. Mrs. Bwalya highlighted the crucial role of marketing in enhancing trade and investment, particularly in the context of the African Continental Free Area.
Mr. Mwewa Besa, President of ZIM, reiterated the institute’s commitment to advancing the marketing profession, elaborating on the “ELEVATE-INNOVATE-THRIVE” theme. He emphasized how the conference aims to address industry challenges, foster innovation, and equip participants with strategic insights to drive business success and resilience.
Ms. Yabbey Shitima, Chairperson of the Conference Organizing Committee, provided details about the program, which features renowned industry experts, thought leaders, and interactive sessions designed to equip marketing professionals with cutting-edge knowledge and tools. Ms. Shitima underscored the anticipated impact of the conference on individual businesses and the overall marketing landscape in Zambia.
Recognizing the vital role of the media, all speakers acknowledged the importance of collaboration. They extended an invitation to media representatives to actively participate in covering the event and spreading awareness, emphasizing its potential contribution to national development.
The 27th Annual Marketing Conference and Awards Gala Dinner promises to be a landmark event for marketing and business professionals alike. With its insightful program, renowned speakers, and vibrant networking opportunities, it presents a valuable opportunity to learn, connect, and propel businesses towards growth and prosperity.
Mark your calendars for May 21st to 24th, 2024, and join the movement to elevate, innovate, and thrive in the exciting world of marketing!

ZIM Secretariat

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