SUPERBRAND 2025 – BUSINESS TO BUSINESS SURVEY SUPERBRAND 2025 – BUSINESS TO BUSINESS SURVEY Please enable JavaScript in your browser to complete this form. - Step 1 of 28RESPONDENT & ORGANIZATION CORPOGRAPHICSName *Phone *Email Address *Organisation RepresentedPosition in OrganisationOrganization Physical AddressAreaLusakaKitweKabweNdolaMonguMazabukaKasamaSolweziChipataKafueMansaChongweSiavongaLivingstoneChomaChingolaMufuliraLuanshyaOtherBusiness SectorAgricultureBanking, Finance and InsuranceEducationEnergy & FuelsHealthManufacturingMediaMiningRetailScience, Technology, ICTSecurityTourism, Hotel and HospitalityTransport and logisticsOtherNextZambia Institute of Marketing in partnership with Expert Insights Research (XIR) are conducting research into Zambia Superbrands. In this research we seek feedback from company representatives about the products and services they use. This is an annual consumer research done amongst top brands in the country with a view of awarding the seal of excellence to the deserving top brands. All information and views are treated with the strictest of confidence. Your individual opinions will not be disclosed to anyone but will be grouped together with other survay responses and analysed together. We would be very grateful to hear your own opinions and perceptions on this subject. To start off, we define a Superbrand as: “A Superbrand is a brand that has shown consistency. By consistency, I mean a brand that has withstood the taste of time, a brand that delivers its promised benefits fully every time, everywhere and at the right price. A Superbrand is also a brand that has become top of mind and a brand that has dominated its market over the year. Brands (could be companies, products or services) that are performing well above others within their market”. Q1. With this in mind, and as a representative of your organization, which business-to-business brands in Zambia do you think are Superbrands? You can mention up to 8 brands in total from any sector Q1- Brand 1 *Q1- Brand 2Q1- Brand 3Q1- Brand 4Q1- Brand 5Q1- Brand 6Q1- Brand 7Q1- Brand 8NextQ2. Now I want you to look at these business-to-business brands which have been said to fit the description of a Superbrand (LIST THE BRANDS OR SHOW CARD) (could be companies, products or services) and tell me which 4 brands you think are Superbrands? Q2. Superbrand 1Q2. Superbrand 2Q2. Superbrand 3Q2. Superbrand 4NextQ4. Looking at the business-to-business brands that you have just mentioned, evaluate them by rating them on a scale of 1 to 10, with 1 being the lowest and 10 the highest score. You are free to choose any number in-between 1 and 10. Q4.1 Perceived market dominance (i.e., the brand holds a perceived significant share of the market for its goods and/ or services) Q4.1. Brand 1 (Perceived market dominance) Selected Value: 0 1 being the lowest and 10 the highest scoreQ4.1. Brand 2 (Perceived market dominance) Selected Value: 0 1 being the lowest and 10 the highest scoreQ4.1. Brand 3 (Perceived market dominance) Selected Value: 0 1 being the lowest and 10 the highest scoreQ4.1. Brand 4 (Perceived market dominance) Selected Value: 0 1 being the lowest and 10 the highest scoreNextQ4.2 Brand resilience (i.e., the brand possesses or displays the qualities and attributes necessary to make it resilient to negative market influences) Q4.2. Brand 1 (Brand Resilience) Selected Value: 0 1 being the lowest and 10 the highest scoreQ4.2. Brand 2 (Brand Resilience) Selected Value: 0 1 being the lowest and 10 the highest scoreQ4.2. Brand 3 (Brand Resilience) Selected Value: 0 1 being the lowest and 10 the highest scoreQ4.2. Brand 4 (Brand Resilience) Selected Value: 0 1 being the lowest and 10 the highest scoreNextQ4.3 Customer goodwill (i.e., the extent to which consumers favorably perceive the brand without questions or doubts) Q4.3. Brand 1 (Customer Goodwill) Selected Value: 0 1 being the lowest and 10 the highest scoreQ4.3. Brand 2 (Customer Goodwill) Selected Value: 0 1 being the lowest and 10 the highest scoreQ4.3. Brand 3 (Customer Goodwill) Selected Value: 0 1 being the lowest and 10 the highest scoreQ4.3. Brand 4 (Customer Goodwill) Selected Value: 0 1 being the lowest and 10 the highest scoreNextQ4.4 Customer Loyalty (i.e., the brand is repeatedly and automatically chosen by its consumers over competing brands) Q4.4. Brand 1 (Customer Loyalty) Selected Value: 0 1 being the lowest and 10 the highest scoreQ4.4. Brand 2 (Customer Loyalty) Selected Value: 0 1 being the lowest and 10 the highest scoreQ4.4. Brand 3 (Customer Loyalty) Selected Value: 0 1 being the lowest and 10 the highest scoreQ4.4. Brand 4 (Customer Loyalty) Selected Value: 0 1 being the lowest and 10 the highest scoreNextQ4.5 Market Acceptance (i.e., the extent to which consumers adopt and accept a product or a service) Q4.5. Brand 1 (Market Acceptance) Selected Value: 0 1 being the lowest and 10 the highest scoreQ4.5. Brand 2 (Market Acceptance) Selected Value: 0 1 being the lowest and 10 the highest scoreQ4.5. Brand 3 (Market Acceptance) Selected Value: 0 1 being the lowest and 10 the highest scoreQ4.5. Brand 4 (Market Acceptance) Selected Value: 0 1 being the lowest and 10 the highest scoreNextLook at these business-to-business brands in Zambia. Which ONE brand do you think is a Superbrand according to their sectors? Q5 Superbrand in Agro Chemicals SectorSyngenta ZambiaAmiranOmniaSimmer Enterprises LtdETG Cure Chem Zambia LtdOther (Specify Below)Q5.1. Other - AgroChem brandQ5.2. Why do you consider this brand a Superbrand in the Agro-Chemical sector?NextQ6. Superbrand in Banking SectorZANACO- Zambia National Commercial Bank PlcBank of China Zambia LimitedAccess Bank Zambia LimitedEcobankNatsaveStanbic Bank Zambia LimitedFirst Alliance Bank Zambia LimitedAB Bank ZambiaIndustrial Commercial Bank LimitedOther (Specify below)Q6. Other - Banking brandQ6.1 Why do you consider this bank a Superbrand in the B2B banking sector?NextQ7. Superbrand in Car Hire sectorAVISSARAGORent & Ride Car HireBenmark Car HireOtherQ7. Other - Car hireQ7.1 Why do you consider this car hire company a Superbrand?NextQ8. Superbrand in Construction Companies Sector - CementSinoma CementDangote Cement ZambiaChilanga Cement PLCOtherQ8. Other - Construction company - CementQ8.1 Why do you consider this cement brand a Superbrand?NextQ9. Superbrand in Crop Production Agricultural SectorAgriseedsSeedcoPannerZamseedOtherQ9. Other - Crop Production AgriculturalQ9.1 Why do you consider this seed producer a Superbrand in agriculture?NextQ10. Superbrand in Print Media SectorTimes of ZambiaLusaka TimesZambia Daily MailNews DiggersThe MastDaily NationOtherQ10. Other - Print MediaQ10.1 Why do you consider this print media outlet a Superbrand?NextQ11. Superbrand in Detergents/ Disinfection & Hygienic Solution SectorNemchem InternationalPyanga Cleaning ServicesBimbe Trading Company LtdRoyal Green Chemicals & Cleaning Services LtdOtherQ11. Other - Detergents/ Disinfection & Hygienic SolutionQ11.1 Why do you consider this hygiene solutions provider a Superbrand?NextQ12. Superbrand in Freight, Logistics And Transport SectorDHLFedexDSV ZambiaSwiftJordanOtherQ12. Other - Freight, Logistics And Transport SectorQ12.1 Why do you consider this logistics company a Superbrand?NextQ13. Superbrand in Health Insurance SectorMedland HospitalSanlam ZambiaLiberty Life InsuranceHollard ZambiaSwan Insurance ZambiaPrudential Life AssuranceOtherQ13. Other - Health InsuranceQ13.1 Why do you consider this company a Superbrand in health insurance?NextQ14. Superbrand in Hotels SectorRadisson Blu HotelInterContinental LusakaCourtyard Hotel KitweTaj PamodziRoyal Livingstone Victoria Falls Zambia Hotel by AnantaraOtherQ14. Other - HotelsQ14.1 Why do you consider this hotel a Superbrand?NextQ15. Superbrand in Internet Service Providers SectorParatus Telecommunications ZambiaLiquid intelligent technologiesInfratelFibercomAirlink Broadband limitedOtherQ15. Other - Internet Service ProvidersQ15.1 Why do you consider this ISP a Superbrand for businesses?NextQ16. Superbrand in Life Assurance SectorAbsa Life Zambia LimitedBest Life Insurance LimitedMadison Life Insurance Company Zambia LimitedZSIC LifeOtherQ16. Other - Life Assurance SectorQ16.1 Why do you consider this life assurance provider a Superbrand?NextQ17. Superbrand in Motor Accessories SectorImperial Parts LtdExide ExpressAction Auto LtdAuto world ZambiaOtherQ17. Superbrand in Motor Accessories Sector (copy)Imperial Parts LtdExide ExpressAction Auto LtdAuto world ZambiaOtherQ17. Other - Motor AccessoriesQ17.1 Why do you consider this brand a Superbrand in motor accessories?NextQ18. Superbrand in Motor Dealership SectorHazida MotorsGuardian Motors LtdAlliance Motors LtdCfao Mobility ZambiaNismo Cars LtdSaraOtherQ18. Other - Motor DealershipQ18.1 Why do you consider this dealership a Superbrand?NextQ19. Superbrand in Paints SectorDecotex PaintsDulux PaintsNash PaintsOtherQ19. Other - PaintsQ19.1 Why do you consider this paint manufacturer a Superbrand?NextQ20. Superbrand in Pharmaceuicals SectorPharmanovaIntermed Pharmaceuticals LtdPlanet Pharmaceuticals LtdDivson Pharmaceuticals LtdOtherQ20. Other - PharmaceuicalsQ20.1 Why do you consider this pharmaceutical company a Superbrand?NextQ21. Superbrand in Security SectorPre-Secure SecurityGardaWorldG Force Security CompanyMagnum Security ServicesG4S securityOtherQ21. Other - SecurityQ21.1 Why do you consider this security company a Superbrand?NextQ22. Superbrand in Short Term Insurance SectorAlliance Insurance(Pvt)NICO InsuranceGoldman InsurancePhoenix InsuranceSwan InsuranceOtherQ22. Other - Swan InsuranceQ22.1 Why do you consider this company a Superbrand in short-term insurance?NextQ23. Superbrand in Telecommunications SectorAirtelMTNZamtelLiquidFibercomOtherQ23. Other - TelecommunicationsQ23.1 Why do you consider this telecom brand a Superbrand?NextSubmit