SUPERBRAND 2025 AWARDS

1. Program Mission & Value Proposition

The Super brands Awards program aims to identify, recognize, and celebrate outstanding local and international brands that are actively driving economic growth and delivering significant value within the Zambian market.

Objective:

• To recognize strong brands that perform well above others in the market.
• To reward companies that have established powerful, trusted reputations.
• To acknowledge brands making substantial contributions that bring real economic value to businesses and the wider community across the nation.

2. The Super Brands Gala Dinner

The program culminates in the prestigious Super brands Awards Gala Dinner, a premier annual event designed to bring together the country’s business elite.

The dinner is set to convene over 300 leading marketing and business professionals for an evening dedicated to high-level networking, idea-sharing, and business development. These accolades honor the top brands in the country, celebrating their significant contributions to industry and the nation.

3. Research Process
4. Brand Selection: A nationwide consumer survey based on top-of-mind awareness is conducted. The top 200 brands are then shortlisted.
5. Market Research: In-depth research is conducted on the shortlisted brands.
6. Evaluation: The research findings are presented to the adjudication committee for final verification and endorsement, considering:

• • Spontaneous Mentions
  • Prompted Mentions
  • Weighted Ratings
  • Brand’s Accomplishments

The full recognition process includes:

1. Brand Selection: Identifying top brands based on consumer awareness.
2. Consumer Research: A stratified survey to assess brand perception through spontaneous and prompted mentions.
3. Adjudication: An expert committee verifying the process and endorsing the final list of winners.
4. Awards Ceremony: Recognizing the top B2B and B2C brands at the annual gala.

These awards as entirely research based

The successful launch of the Zambian Super brands program was launched in December 2024. These will be the 2^nd Super Brands Awards.