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ANNUAL MARKETING CONFERENCE EVALUATION
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Step
1
of 4
1. ZIM Membership category
*
Select one
Fellow
Full Member
Associate Member
Student
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Next
2. Please rate the following:
The whole conference programme
*
Select one
Did not meet expectations
Partially met my expectations
Met my expectations
Exceeded my expectations
Conference Topics
*
Select one
Did not meet expectations
Partially met my expectations
Met my expectations
Exceeded my expectations
Conference Speakers
*
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Did not meet expectations
Partially met my expectations
Met my expectations
Exceeded my expectations
Conference venue
*
Select one
Did not meet expectations
Partially met my expectations
Met my expectations
Exceeded my expectations
Duration of presentations
*
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Did not meet expectations
Partially met my expectations
Met my expectations
Exceeded my expectations
Conference Director of Programme
*
Select one
Did not meet expectations
Partially met my expectations
Met my expectations
Exceeded my expectations
Conference meals
*
Select one
Did not meet expectations
Partially met my expectations
Met my expectations
Exceeded my expectations
Conference Registration process
*
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Did not meet expectations
Partially met my expectations
Met my expectations
Exceeded my expectations
Conference Duration
*
Select one
Did not meet expectations
Partially met my expectations
Met my expectations
Exceeded my expectations
Next
3. What were the highlights of the conference for you?
*
4. Would you recommend the conference to another person?
*
Yes
No
Maybe
5. Where would you like the next conference to be held?
*
Livingstone
Lusaka
Other
Please share your preferred venue
*
6. Any other comments?
Next
Sponsors/Sponsorship
7. Did you interact with any sponsors during the conference?
*
Yes
No
8. If yes, how valuable were your interactions with sponsors?
*
Select one
Very Valuable
Valuable
Moderately Valuable
Not Valuable
9. Which sponsor activation(s) did you engage with? (Select all that apply)
Exhibition booth
Product demonstration
Sponsored session
Networking activity
Promotional materials
Competition/giveaway
Other
Sponsor activations engaged
10. How valuable were the sponsor exhibitions and activations to your conference experience?
11. Did you learn about any new products, services, or solutions from conference sponsors?
Yes
No
12. As a result of your interaction with sponsors, are you likely to seek more information, contact a sponsor, purchase/use their products or services, or recommend them to others?
Yes
No
13. How would you rate the quality of engagement provided by conference sponsors?
14. Which sponsor stood out most to you and why?
15. What can sponsors do differently to improve delegate engagement at future conferences?
16. Before attending the conference, how familiar were you with the conference sponsors?
17. Has your perception of any sponsor improved as a result of their participation in the conference?
Yes
No
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