Thursday, May 30, 2024

2021 ZIM ANNUAL MARKETING AWARDS

INVITATION TO SUBMIT NOMINATIONS FOR THE 2021 ZIM AWARDS

This serves to invite all registered and fully paid-up members of the Zambia Institute of Marketing to submit nominations for consideration for the 2021 ZIM Annual Awards. The Zambia Institute of Marketing will be conferring awards on deserving individuals and organisations at its Annual Awards-giving Gala on 24th June, 2022 at the Avani Victoria Falls Resort in Livingstone. The awards are lined up with brief criteria on what leads to winning such awards. Please note: that only paid-up members of the Zambia Institute of Marketing are eligible to nominate, and each member is allowed a maximum of three (3) nominations per category.

How to Enter

    1. Fill in your full names, membership number and signature on the front page of the nomination form.
    2. Clearly write the name of the individual or organisation that you are nominating in the spaces provided under each category on the nomination form.
    3. You are only allowed to nominate a maximum of three (3) individuals or organisations per category.
    4. Insert the nomination form into an envelope and clearly mark the envelope “Nomination for the 2021 ZIM Annual Awards”.
    5. Address the Envelope to the Education Manager, Zambia Institute of Marketing, Millennium Village, Villa 39, Bird Cage Walk, Long Acres, Lusaka. Alternatively, you can email your nomination form to assistantaccount@zimmarketing.org.zm and registrar@zimmarketing.org.zm
    6. Ensure that your nomination form is received by Secretariat on or before the stipulated deadline of Friday 13th May 2022.

Please note that nominations received after Friday 13th May 2022 will NOT be valid.

1

BEST SPONSORSHIP MARKETING EXCELLENCE AWARD OF THE YEAR

Nominees will be organisations that have made sponsorships of various activities of both business and non-business nature.

5

MOST CREATIVE LOCAL TELEVISION ADVERTISEMENT OF THE

Nominations will be for a locally produced television advertisement that has been innovative and of outstanding marketing value enough to influence attitude with clearly understood and concise communication message in the year 2021. Nominations should also include non-commercial advertisements.

9

BEST DIGITAL MARKETING CAMPAIGN OF THE YEAR

Nominees shall be organisations that have exhibited innovation in digital campaign and utilised digital media to run campaigns during the year 2021.  This category will focus on the digital marketing mix i.e. social media, e-mail marketing, mobile apps, and SMS & USSD codes. It is crucial that entrants do not focus on just social media but showcase other digital platforms used to run campaigns.

13

BEST PUBLIC SERVICE DELIVERY ORGANISATION OF THE YEAR

Nominees will be those Public Service Entities that have demonstrated their commitment to meeting the requirements of their clients.  These entities must have demonstrated the application of marketing techniques as a way of addressing the concerns of their clients.

17

SALES PERSONALITY OF THE YEAR

Nominees will be marketing   professionals who must be members of ZIM with minimum of a Diploma in Marketing and who have made an outstanding contribution to the success of their organisation/company/products/service with specific recommendation/authentication of such achievement and contribution, from their employers during the year 2021.  Nominees must be those who have made outstanding contribution to marketing education and training with specific recommendation/authentication of such achievement and contribution, from their employers during the year 2021.

2

MOST CREATIVE PRINT ADVERTISEMENT OF THE YEAR

Nominations will be for a print advertisement that has been innovative and of outstanding marketing value enough to influence attitude with clearly understood and concise communication message in the year 2021. Nominations should also include non-commercial advertisements.

6

BEST PRODUCT LAUNCH OF THE YEAR

Nominations will be for a product launch event during the year 2021, of outstanding marketing value with evidence of strong claim in the chosen market.  The product launch event should have adhered to marketing ethics and legal requirements; exhibited creativity, choice of venue vs budget with an overall integration of marketing communications.

10

MOST CREATIVE LOCAL ADVERTISING AGENCY OF THE YEAR

Nominees will be local Advertising Agencies that have demonstrated creativity and professionalism in the way they do their work.  These will be Advertising Agencies that have created advertisements that have been publicly acceptable and have contributed to sales growth in client organisations.

14

BEST MARKETING AUTHOR OF THE YEAR

Nominees will be for local marketing authors that have written books in the marketing field.  The books should be original, relevant to industry and academia and should adhere to international standards of authoring.

18

MARKETING PERSONALITY OF THE YEAR – AUGUSTINE SEYUBA AWARD

Nominees will be marketing   professionals who must be members of ZIM with minimum of a Diploma in Marketing and have made an outstanding contribution to the success of their organisation/company/products/service with specific recommendation/authentication of such achievement and contribution, from their employers during the year 2021.  Nominees must be those who have made outstanding contribution to marketing education and training with specific recommendation/authentication of such achievement and contribution, from their employers during the year 2021.

3

MOST CREATIVE OUTDOOR ADVERTISEMENT OF THE YEAR

Nominations will be for an outdoor advertisement that has been innovative and of outstanding marketing value enough to influence attitude with clearly understood and concise communication message in the year 2021. Nominations should also include non-commercial advertisements.

7

BEST PRODUCT INNOVATION OF THE YEAR

Nominations shall be for original products and services that demonstrate immense uniqueness and creativity and offer significant benefits for which there are no existing substitutes generally considered satisfactory.  The products or services should have been successfully launched during the year 2021 and have actually demonstrated early signs of market success.

11

BEST CUSTOMER SERVICE ORGANISATION OF THE YEAR

Nominees shall be organisations that have exhibited excellence in the quality of service that they offer to their clients and high levels of service delivery during the year 2021. These nominated organisations should have demonstrated existence of customer feedback systems and how they have executed these systems in the past years.

15

BEST GRAPHICS DESIGNER OF THE YEAR – MWAPE NDILILA AWARD

Nominees will be Graphic Designers who have made an outstanding contribution to the success of their organisations.  Nominees will be required to demonstrate originality, creativity and enthusiasm towards the work and the workplace.

4

MOST CREATIVE RADIO ADVERTISEMENT OF THE YEAR

Nominations will be for a radio advertisement that has been innovative and of outstanding marketing value enough to influence attitude with clearly understood and concise communication message in the year 2021. Nominations should also include non-commercial advertisements.

8

BEST BRAND CAMPAIGN OF THE YEAR

Nominations will be local companies that will have consistently demonstrated excellence in promoting brands to build corporate image in the year 2021.  Evidence of strong brand equity is desirable.

12

BEST SOCIAL MARKETING ORGANISATION OF THE YEAR – NGOS

Nominees will be for NGOs that are engaged in social marketing and have demonstrated their commitment to meeting the requirements of their beneficiaries.  These entities must have demonstrated the application of marketing techniques as a way of contributing to behavioural change among beneficiaries.

16

EMERGING MARKETER OF THE YEAR

Nominees will be marketing professionals who must be members of ZIM and whose age shall be no more than 30 years, with minimum of a Diploma in Marketing.  Nominees should have demonstrated consistent and outstanding performance in all areas of marketing with specific recommendation/authentication of such achievement and contribution from their employers during the year 2021. These nominees shall be upcoming individual marketers with documentary evidence of such age; having maximum practical marketing working experience of three (3) years in industry or academia.

ZIM Secretariat

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